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Campaign to get Iowans to Shop Local
ELDRIDGE, IA (CBS2/FOX28) - A community here in the Hawkeye state has launched a unique campaign that's goal is to get neighbors to shop local.
City leaders in Eldridge have started Shop, Stay and Wipe local.
The word "wipe" in the slogan refers to the one product that community leaders are encouraging everyone to buy locally: toilet paper.
A member of the Shop Local Committee in the area says toilet paper could bring in big money for the North Scott area.
She said the average person uses 105 rolls of toilet paper a year and that means buying locally could bring in more than half a million dollars to the community.
Wipe local is part of a year-long campaign to encourage people to shop locally.
The focus will change every two months to shine light on other local businesses.
The next focus in the campaign will be "Eat Local" in September, followed by "Gift Local" in December.