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UI Preparing Marketing Blitz
IOWA CITY, IA (AP) - The University of Iowa is preparing a marketing blitz in hopes of enticing more Iowans to enroll at the Iowa City campus.
The effort is driven by a new state funding plan that will reward Iowa's universities for increasing in-state enrollment and meeting performance goals.
The university's vice president for strategic communication, Joe Brennan, says UI plans "to strongly expand our efforts to communicate with more people and to do it more effectively."
The university says it won't lower admission standards to increase enrollment, however.
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