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Mission Creek and Iowa City Grow Together

IOWA CITY, Iowa (CBS2/FOX28) -- You might say Iowa City is tuning up for Mission Creek -- the ninth annual festival kicks off on Tuesday.

"This is a big expansion year for us," said Mission Creek executive director Andre Perry. 

What started out as an event built on music and literature has grown to include food, art, technology, and film.

"We try to be a reflection of Iowa City. That's why we have it in downtown venues, because, like, it's what Iowa City is about, it's about the cultural geography of this place," Perry said.

As Iowa City grows, so grows Mission Creek.

"So, if a new movie theater opens up, we're going to be very excited if they want to collaborate with us," he said.

Enter: FilmScene. The cinematic nonprofit had a couple of film showings last year, but with its new Ped Mall venue, now has a full week of happy hours, films, and even a world premiere from some Iowa City filmmakers.

"And that's certainly part of our long-term goals, is to create spaces for media production and film making and showcasing that work, so, I think this a step in the right direction," said FilmScene co-founder Andy Brodie.

Count in an expanded food program and a brand new tech and innovation conference, and Mission Creek hits some of Iowa City's loudest economic notes.

"It's all kind of coming together in the most Iowa City way. It's exciting, and the impact is real," said Iowa City Downtown District executive director Nancy Bird.

While there is not an exact measurement for the economic impact Mission Creek has on Iowa City, more than half of the businesses in the downtown district are involved in one way or another.

"Intuitively and anecdotally, we know that the stretch goes long beyond our regional borders," Bird said.

And that is music to anyone's ears.

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