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Four Loko Changes

DES MOINES, IA (KCCI) - Iowa Attorney General Tom Miller said an agreement has been reached with the company that makes Four Loko.

The agreement was reached between Phusion Projects, of Chicago, and 19 state attorneys general.  It calls on the company to change how it manufactures and markets its products.

Miller said Phusion will pay $400,000, including about $18,000 to Iowa's Consumer Education and Litigation Fund.

"This agreement stops the false messaging to young people we've seen from Phusion in the past that that they can safely drink full super-sized cans of high-alcohol, fruit-flavored drinks, either with or without added caffeine," Miller said in a statement released Tuesday. "Our agreement sends a strong message not only to Phusion, but also to others that it's not okay to base your business model on young people binge drinking."

The attorneys general said that Phusion promoted Four Loko to underage persons, and promoted dangerous and excessive consumption of the product.  The company denied the allegations.

Under the agreement, the company agreed to not promote bring drinking or drinking while driving, not to sell alcoholic products to underage persons, not to hire people under the age of 25 to promote its products and not to promote flavored malt beverages on school or college properties
 
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