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CR Convention & Visitors Bureau Accredited
CEDAR RAPIDS (CBS 2/FOX 28) --
The Cedar Rapids Area Convention & Visitors Bureau announced today that it has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP). DMAP is an internationally recognized accreditation program developed by the Washington, DC based Destination Marketing Association International.
"The Cedar Rapids Area Convention & Visitors Bureau is honored to receive the Destination Marketing Accreditation from DMAP," said Marilee Fowler, President/CEO of the CRACVB. "We are very pleased to be recognized in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in this field."
DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.
"By applying for and receiving DMAP accreditation, the CRACVB has demonstrated a commitment to quality programs and services, said Jack Wert, DMAP Board Chair. "DMAP accreditation communicates to Cedar Rapids community stakeholders and potential visitors that the CRACVB has attained a measure of excellence assuring that their trust is well placed and their business is in good hands."
The Cedar Rapids Area Convention and Visitors Bureau (CRACVB) is responsible for attracting new destination events to the community, providing service and support to existing and repeat events, providing comprehensive information to area visitors and helping drive decisions of future visitor product development. Locally, the organization encourages community pride and educates the community on the value of visitors, tourism and travel.