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FilmScene Needs $75K in 31 Days
IOWA CITY, IA (CBS2/FOX28) -- The inside of FilmScene's Scene1 theater on the Ped Mall is coming together, piece by piece, but the nonprofit's founders say it needs the public's help -- $75,000 worth.
"Which is to help build the movie theater in Iowa City that everyone is asking for," said FilmScene co-founder Andrew Sherburne.
To raise the money, FilmScene is raising money through crowdfunding, using the website indiegogo.com.
"With crowdfunding, anyone in the world can help support a cause, a mission, an organization and they can do it by donating money safely on the internet," said Sculpt social media CEO Josh Krakauer.
Sculpt is helping to run some of the social media outreach for the crowdfunding campaign.
Here's the catch: FilmScene has to raise all $75,000 in the next 31 days -- or they don't get any of the money.
"This is urgent. Our fundraising deadline is September 8, so people can't just sit on the sidelines. They have to act," Sherburne said.
The campaign is already taking off. Since it started on Monday, more than 100 people have donated more than $12,000.
To help build the buzz, FilmScene hosted a kick-off event at The Mill on Thursday night, handing out free pizza. But that's not the only benefit to donating. Each donation level on indiegogo.com comes with a perk -- the more people donate, the bigger the prize.
Still, no matter how much someone gives "it's still a way to give people incentive to donate," Krakauer said.
FilmScene is hoping that gets more people out to donate.
"And we think that this community is passionate about the arts, we think they're passionate about building community, so we think people will support us, and they've told us over and over that they want a way to support us, and this is it," said Sherburne.
Keep up with FilmScene's crowdfunding efforts through indiegogo, Facebook, and Twitter using the hashtag #makeascene.